Gucci, Chanel and Louis Vuitton among the most ripped-off brands, so can YOU spot the real from the fake?

RECKON you could spot real from fake when it comes to luxury designer items?

With some pretty convincing replicas flooding the market, you'd need a sharp eye to spot the difference.

New data released by H&T Pawnbrokers reveals the designer brands being replicated the most as Brits are spending over £3.2bn unknowingly on fake designer goods.

Yeezy, Balenciaga and Rolex come in at the top of the list, with fakes of their products most in demand – while Gucci, Chanel and Louis Vuitton are also among the most ripped-off brands.

One in three Brits fall for buying fake products online, and H&T has revealed how to spot them by looking for a fewspecific details.

So can you tell the real from the fake? Examine them closely before taking a look at the answers below.

The top ten replicated designer brands

1 Yeezy
2 Balenciaga
3 Rolex
4 Raybans
5 Gucci
6 Cartier
7 Vivienne Westwood
8 Chanel
9 Louis Vuitton
10 Fendi

1. Gucci Marmont Clutch Bag

2. The Rolex Submariner

3. Vivienne Westwood Orb Necklace

4. Chanel Quilted Flap Bag

How to spot a fake designer product


  • Real designer bags do not come with authenticity cards
  • Tags should not be attached to the bag, these usually come with the receipt or are tucked into the packaging
  • Designer bags usually have a serial number
  • The bag should look and feel high-quality. Check for even stitching, tidy material, no frayed edges and clear colour matching
  • Solid construction (dependent on materials) – designer bags should not be flimsy and should hold their shape
  • Designer products are made to last – check for quality hardware. If the product tarnishes easily or loses its colour, it’s fake
  • Some designer bags have insert linings which are noticeable straight away, these are usually mimicked from images


  • Purchase from an established jewellers
  • Make note of the image quality if buying online – is it high-quality? Is it trustworthy?
  • Designer jewellery will always come with official packaging and dust bags
  • Dependant on the type of jewellery but the daintier the more high-quality it is
  • Check for stamping! Designer jewellery will usually be hallmarked
  • Check for any discoloration on the skin when wearing. High-quality jewellery won’t change colour or discolour your skin


  • Look for sellers/dealers who specialise in authorising as well as service using authentic Rolex parts
  • A genuine high end watch will feel heavy due to high quality materials
  • The second hand movement on the watch should not be rigid
  • The model name and serial number on a fake may be used across all of their pieces rather than individual ones
  • Check for the official branding and compare with a genuine model if you can
  • The fine details won’t be as refined, including placement and spacing etc
  • Forgeries usually miss extra details including additional functionality

Source: H&T Pawnbrokers

Are you ready for the answers?

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