Advertisers prepare for Apple's changes

Good morning and welcome to Insider Advertising for March 5. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

First, our reporter Ashley Rodriguez is hosting an hour-long chat with execs from Molson Coors, Roku, and UTA Marketing about the future of advertising-supported TV on March 10. Register for the event here.

  • Advertisers prep for Apple.
  • The Wall Street Journal pushes SEO-driven stories.
  • Top boutique PR firms.

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Justin Sullivan/Getty Images

‘It’s our Y2K’: Advertisers are freaking out that Apple’s privacy changes will make it harder to tell if their ads are working

  • Tanya Dua spoke with advertisers about how Apple’s imminent privacy changes will upend app advertising.
  • Apple’s changes could especially impact direct-to-consumer advertisers’ ability to measure their advertising.
  • Many expect brands to go back to old-school advertising techniques like geo matched-market testing.

Read the story.

Robert Nickelsberg/Getty Images

The Wall Street Journal is revamping its digital strategy to get more traffic — and it’s creating tension among some reporters

  • Steven Perlberg reports that the Journal has pushed its staffers to produce more SEO-driven content to lure in new readers.
  • Louise Story, chief news strategist and chief product and tech officer, is leading the effort.
  • Some staffers have pushed back about having to write more about trending topics.

Read the story.

Nasty Little Man

Top 18 boutique PR firms that are winning big clients like Lancôme, Walmart, and T-Mobile

  • Boutique firms with 25 or fewer employees and annual revenue below $10 million form the backbone of the PR industry.
  • For clients, boutiques can offer low costs and senior-level attention.
  • Insider identified 18 top boutique PR firms across categories, including finance, tech, and luxury.

Read the story.

More stories we’re reading:

  • Jay-Z is joining mobile payment giant Square after it acquires Tidal for $300 million — here’s what the superstar musician will do in his new leadership role (Insider)
  • SPACs are taking over the stock market. Here’s an easy guide to the journey they take from start to finish. (Insider)
  • Amazon names a new fashion boss as Christine Beauchamp moves to bigger role amid largest executive reshuffling in history (Insider)
  • Remaining Condé Nast perks dry up as budgets stretched ‘globally’ (WWD)
  • WarnerMedia CEO on HBO Max’s upcoming ad-supported option: ‘Most people…are not wealthy’ (The Wrap)
  • The Trade Desk stock drops 20% in two days after Google clarifies ad-tracking policy (CNBC)

Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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