Alan Sugar hits out at BBC over show: ‘What the hell was that? – Am I missing the point?’

This Time with Alan Partridge: Hilarious teaser for new show

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Lord Alan Sugar, 74, took to Twitter to blast the BBC over the latest episode of This Time With Alan Partridge, which stars comedian Steve Coogan. The business magnate asked his followers if he was “missing the point” of the show, after revealing his disdain for the programme that follows the late career resurgence of Alan Partridge in a weekday magazine-inspired TV show.

What the hell was that

Lord Alan Sugar

Tweeting in view of his 5.2 million followers, The Apprentice judge weighed in on the second series’ first episode of This Time With Alan Partridge.

The star wrote: “Alan Partridge Friday BBC -1 What the hell was that. Not funny. Lead Balloon. Am I missing the point?”

Fans of the entrepreneur quickly took to the comments to give their view on the show.

Agreeing with the businessman, one wrote: “I know I don’t like the programme and I don’t like Alan partridge either the man’s an idiot.” (sic)

Another added: “No you didn’t miss anything.

“I have never found him funny at all along with many. How he has got such a high platform confuses me.”

However, others disagreed that the show went down like a “lead balloon”.

“Sorry I’m not going to take advice from someone who calls himself lord when I’m fact he’s [it’s] just something you put in tea,”(sic) one wrote.

Another hit back: “Why mention it then? Comedy isn’t for everyone. You just stick to being serious all the time.”

Last night’s episode saw the comedian revive his most notable character for This Time With Alan Partridge.

Ahead of the second season’s release, Coogan teased fans by stating the show would “tantalise the audience”.

Following a speech he was due to give as his character while promoting Alan Partridge: Alpha Papa in 2013, he spoke out on BBC Radio 4’s Today Programme.


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Coogan claimed his views were drastically different from the TV character, because he has no interest in the Royal Family.

He said: “We have some comments we’re going to make tomorrow at the premiere when I am dressed as Alan – he will be attacking republicans.

“Now, there’s an example where I really am the opposite of Alan, I would abolish the Royal Family tomorrow if I had any power.”

He also weighed in on Meghan Markle and Prince Harry’s claims about being treated unfairly by the British media and the public.

When Coogan was asked if the Sussexes had been “treated poorly” by Page Six last year, the star rejected the claim.

He said: “I don’t think they have… Although I have some sympathy, I have sympathy for anyone subject to press abuse.

“I would say that members of the Royal Family aren’t top of my sympathy list.”

But in February last year, Coogan seemed more understanding of Harry’s complaints and said he was “sympathetic of their treatment… on a human level.”

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