Kendall Jenner Catching Backlash for 818 Tequila Ad Campaign

Kendall Jenner‘s new tequila ad has a lot of people up in arms, claiming the supermodel is taking advantage of Mexican culture to push her new beverage.

KJ is featured in the new promotional spot for her 818 Tequila on an agave farm in Jalisco, Mexico … where her operation is running. The video and pics feature a lot of native farmers — with Kendall alongside them rocking pig tails, as well as what some describe as traditional Mexican garb.

Online critics almost immediately chimed in, calling it cultural appropriation/tone-deafness/colonizing/exploitation … you name it. It’s all being sent her way right now.

The biggest criticism, it seems, is that Kendall is hijacking Mexican culture and trying to wear it as a costume for a photoshoot she went down there for … and that she’s being disrespectful for trying to pass as a “ranchera.”

Perhaps there’s merit there, but other quibbles that have surfaced are absurd … like at least one person claiming she’s modeling a “chic migrant worker look,” while another person said they could “see the pain in this old man’s eyes” — referencing one of the dudes in the clip.

For starters, this took place IN Mexico … so the migrant worker critique is BS. Also, to assume this man is being exploited/mistreated by working on the farm is about as ignorant as Kendall is allegedly being by posing with the workers.

In fact, sources connected to the campaign tell us the intent of the spot was to put a spotlight on the people who are actually making 818 Tequila — because, obviously, she’s not the one doing the work.

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What’s more … other celebs like George Clooney, Rande Gerber and Dwayne “The Rock” Johnson have successful tequila lines that have been met with little to no criticism, even though they’re not Mexican.

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