Anwar Hadid Cast Zayn (and His Gigi Chest Tattoo) in His New Campaign

Alana O’Herlihy

Last month, Gigi Hadid delighted her fans by eviscerating the controversial YouTuber Jake Paul on Twitter. Perhaps inadvertently, she simultaneously confirmed that her relationship with Zayn Malik was back on again. But as it turns out, Gigi isn’t the only Hadid who’s been palling around with Malik behind the scenes. On Tuesday, Gigi’s little brother Anwar revealed that he’s tapped Malik to star in his unisex jewelry line’s latest campaign. 

It’s a role that Anwar himself has filled before. He and his longtime friend, the musician Yoni Laham, launched Martyre in 2018, though only Anwar appeared in the line’s first campaign. “It only made sense, because we were designing with him in mind,” Laham told W last year. “Anwar has a very personal style that isn’t gender-specific. And from the start, we really didn’t have to talk about it being unisex.”

In that sense, casting Malik was just the next logical step. He and Gigi have long borrowed each other’s clothes, like an Anna Sui t-shirt that Malik mentioned in an interview with Vogue in 2017. “I like that shirt. And if it’s tight on me, so what? It doesn’t matter if it was made for a girl,” Malik told Gigi, who heartily agreed. So did her brother Anwar, who was tellingly also present: “People our age, we’re just chill. You can be whoever you want, as long as you’re being yourself.”

Over the years, eagle-eyed paparazzi have noticed that Malik also isn’t averse to wearing Gigi’s jewelry, like a cuff by Roxanne Assoulin. He also wears cuffs in the campaign, which was photographed by Alana O’Herlihy, though these ones are, of course, by Martyre. In addition to a number of the label’s signature bands—pieces of sterling silver stamped with “every sinner dies a saint”—Malik also models a number of necklaces, rings, and earrings. 

It’s the necklaces, though, that really stand out. But neither Anwar nor Malik can really take credit for that. In a way, the real campaign star is Gigi. Her relationship with Malik might be on-and-off, but Malik’s giant chest tattoo of her eyes is most definitely permanent. (More so than the Birkin her dad Mohamed Hadid has emblazoned with one of her sister Bella Hadid’s eyes, anyway.)

Related: Anwar Hadid on His “Unorthodox” Style and Jewelry Line Martyre

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