Gwyneth Paltrow on mom Blythe Danner’s reaction to Goop’s vagina products

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Sorry, mom.

During her appearance on the “Today” show Thursday, Gwyneth Paltrow opened up about what her mother, Blythe Danner, really thinks of Goop’s racier product offerings, from the viral “This Smells Like My Vagina” candle to jade eggs to the brand’s buzzy new vibrator.

“Is your mother ever like, ‘Gwyneth, I can’t —,” Savannah Guthrie asked Paltrow.

“Always,” the 48-year-old actress-turned-lifestyle guru replied.

When Guthrie noted that Danner, 78, is “very elegant and very proper,” Paltrow quipped, “even proper ladies have sexuality, too.”

And the star’s not shocked by the fact that Goop’s $95 double-sided sex toy sold out in a single day. “Look, I think that our sexuality is such an important part of who we are. And, you know, even the fact, if you think about it, we’re on morning television. So we can’t talk about female pleasure,” she explained.

“But it sort of gives you an insight into how, culturally, it’s still taboo. And one of the things we really believe in at Goop is kind of eliminating shame from these topics.”

But not every product from Paltrow’s brand will make her mom blush; the company also recently launched its GoopGlow Glow Lotion ($58) with a little help from the A-lister’s 16-year-old daughter, Apple, who also promoted the potion on Goop’s social media.

“So she was sort of part the product development process,” Paltrow said. “And so when it came out, I was like, ‘Oh, my gosh, should I let her be in the picture or not?’ Because she wanted to be in the picture. So we decided to let her.”

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The teenager also took the opportunity to roast her mom’s morning routine, joking about her “millions” of pricey skincare products and days spent “making some more vagina eggs and candles … and vagina perfumes … and just everything vagina.”

“That’s what she does all the time,” Paltrow told Guthrie. “Constantly.”

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