ITV have issued a statement after more than 1,500 people complained that Piers Morgan had "mocked" the Chinese language.
The Good Morning Britain presenter sparked 1,589 complaints to the broadcasting watchdog following the broadcast on Tuesday, January 21.
ITV has finally responded more than one month later, reports Manchester Evening News.
Channel bosses explained that Piers was not intending to mock Chinese people, but that his comments were actually aimed at a member of the Royal family.
The broadcaster issued a statement on the incident, claiming that the comments were "not intended to mock or denigrate Chinese people, their language or accent" but "were intended to mock a member of the Royal Family."
An influx of complaints came in after Piers and his co-host Susanna Reid were discussing the Queen's eldest grandson Peter Phillips appearing in a TV advert for state milk in China.
Piers, 54, then went into a rant about the ad saying: "Oh Peter, for god's sake man!" before accusing him of "exploiting" his royal status.
But it was his next comments that infuriated viewers and sparked the influx of complaints.
He said: "At the next royal event, can you imagine Christmas at Sandringham is like – 'I'm sorry your majesty, but I only drink yang yank yong ying ming milk'."
Fellow presenter Susanna quickly picked up on his comments and sighed: "Piers."
The statement from ITV, given to Digital Spy, said: "GMB is known for its lively and robust discussion of the news agenda and recently covered Peter Phillips' appearance in a Chinese milk advertisement.
"The discussion was focused on whether it was appropriate for members of the Royal family to endorse products abroad in this manner, and was live and unscripted.
"Piers Morgan's comments, and his mimicking of the Chinese language in the advertisement, was a spontaneous reaction to the advertisement.
"These comments were intended to mock a member of the Royal Family and were not intended to mock or denigrate Chinese people, their language or accent.
"ITV regrets any offence Piers' comments may unintentionally have caused."
Piers did respond to the accusations, tweeting: "I was mocking a member of the British Royal family appearing in an advert for Chinese state milk, not Chinese people."
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