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Prince Harry and Meghan Markle have struck a “multi-year global partnership” with Procter & Gamble “based on shared values” — 28 years after the duchess ripped the company for having sexist ads.
The Duke and Duchess of Sussex announced the partnership Tuesday on their Archewell Foundation, without detailing the financial agreement.
“Based on shared values, the partnership will focus on gender equality, more inclusive online spaces, and resilience and impact through sport,” the Sussexes announced.
However, the alliance raised eyebrows given that Markle famously started a letter-writing campaign complaining about one of its “very sexist” ads for Ivory dish soap when she was just 11-years-old.
Angered that it referred to “women all over America … fighting greasy pots and pans” the young royal-to-be wrote asking the company to change its commercial to “people all over America” — which it did.
It got her interviewed on Nickelodeon at the time — and she was so proud, it was even mentioned in her bio on the royal family’s website after she married Harry in 2018.
“Truth be told, at 11 I don’t think I even knew what sexism meant. I just knew that something struck me internally that was telling me it was wrong,” she proudly told an International Women’s Day panel in 2019, People mag reported at the time.
“And using that as my moral compass and moving through from the age of 11, at that age I was able to change this commercial,” she said.
“It really set up the trajectory for me to say, if there was a wrong, if there is a lack of justice, and there is an inequality, then someone needs to do something. And why not me?”
Now, Archewell’s partnership with the companmy she once fought “will put a priority focus on gender equity,” the statement said.
“Through Archewell Foundation, The Duke and Duchess of Sussex are on a mission to build a more equitable and just future for women and girls. In this partnership, Archewell Foundation and P&G will put a priority focus on gender equity,” it said.
“The partnership will elevate the voices of adolescent girls to ensure their point of view and lived experience is heard at the tables where decisions are made.”
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